Innovative “Platform Branding” Publicity at Guntur Railway Station
A first of its kind, innovative Commercial Publicity Avenue – “Platform Branding” has been introduced at Guntur Railway Station on Guntur Division of South Central Railway. Shri N.K.Prasad, Divisional Railway Manager, Guntur Division commissioned the same on 26th September, 2014.
This “Platform Branding” Commercial Publicity Contract covers Platform No’s -1, 2 & 3 and 4 & 5 at Guntur Railway station and is initially awarded for a period of one year. Under this scheme, the contractors are permitted to air advertisement on their business establishments for the duration of twenty seconds before announcing the arrival/departure of trains on respective Platforms through computerized Public Address (PA) System available at the Railway station.
Speaking on the occasion, the Divisional Railway Manager spoke on the emphasis being laid by Guntur Division to explore the possibilities of generating additional revenue through novel ways of Commercial publicity, such as “Platform Branding” which has been introduced.
Shri C.Ramakrishna Senior Divisional Commercial Manager & Shri N.Issac, Senior Divisional Signal & Telecommunications Manager, Guntur Division were also present on the occasion.
A first of its kind, innovative Commercial Publicity Avenue – “Platform Branding” has been introduced at Guntur Railway Station on Guntur Division of South Central Railway. Shri N.K.Prasad, Divisional Railway Manager, Guntur Division commissioned the same on 26th September, 2014.
This “Platform Branding” Commercial Publicity Contract covers Platform No’s -1, 2 & 3 and 4 & 5 at Guntur Railway station and is initially awarded for a period of one year. Under this scheme, the contractors are permitted to air advertisement on their business establishments for the duration of twenty seconds before announcing the arrival/departure of trains on respective Platforms through computerized Public Address (PA) System available at the Railway station.
Speaking on the occasion, the Divisional Railway Manager spoke on the emphasis being laid by Guntur Division to explore the possibilities of generating additional revenue through novel ways of Commercial publicity, such as “Platform Branding” which has been introduced.
Shri C.Ramakrishna Senior Divisional Commercial Manager & Shri N.Issac, Senior Divisional Signal & Telecommunications Manager, Guntur Division were also present on the occasion.
